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Smart marketers have discovered that the old way of advertising and selling products isn't working as well as it used to, and they're aggressively searching for a new, enterprising way to increase market share and profits.
Permission Marketing is a fundamentally different way of thinking about advertising and customers. I remember when I was about five years old and started watching television seriously.
Odds are, your response will be a little different.
If you're a New Yorker, you might ignore him altogether.
The terminal is crowded with people, all jostling for position.That's quite a lot to ask of thirty seconds of TV time or 25 square inches of the newspaper, but without interruption, there's no chance for action, and without action, advertising flops.As the marketplace for advertising gets more and more cluttered, it becomes increasingly difficult to interrupt the consumer.This site has been up and running for more than ten years, when the book first came out.Hard to conceive of today, but the book was a top 100 bestseller for almost a year.